Mopar Depressed
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It isn't the type of car that will win the hearts and minds of the environmental set, but the Dodge Viper race car is one model that has certainly had a larger than life impact on the Dodge brand. For that reason alone Chrysler's decision to keep the Viper humming is being welcomed by Mopar enthusiasts everywhere.
Low Volume Viper Up For Sale
Many months before Chrysler approached the federal government for bail out money, Chrysler LLC had announced that its low production sports car was up for sale. Powered by a V10 engine producing 600 hp and getting just 16 mpg, the Viper is the most powerful car built by America's third largest automaker and has been credited with raising Dodge's visibility like no other model. The Viper along with the Challenger give the Dodge brand a distinctly sporty look, cars which have kept Dodge relevant as the automaker emerges from bankruptcy restructuring.
The Viper compares favorably with the Chevy Corvette, but unlike its GM competitor the Dodge sports car is a low production vehicle. Chevrolet builds more Corvettes annually than what Dodge has sold to date, a car introduced in 1992 and only recently having passed 25,000 copies sold. But, with a starting price at $91,000 which is double the price of the standard Corvette, the Viper's appeal is that only one to two thousand buyers step up to purchase the iconic race car each year, making it uncommon which keeps its resale value high.
Rejecting An Offer From Devon Motorworks
Chrysler had been shopping Viper for about one year when the automaker decided to keep the model in house. Analysts were surprised to learn that the asking price for the Viper brand was just ten million dollars, likely a depressed figure given the current market conditions. Chrysler turned down a low ball $5.5 million offer from Devon Motorworks whose own GT coupe is being underpinned by the Viper platform. Apparently, even Chrysler saw that the "fire sale" offer by Devon was not enough, deciding to rethink selling Viper.
"The Dodge Viper has successfully captured the hearts and imagination of performance enthusiasts around the globe," said Mike Accavitti, President and Chief Executive Officer, Dodge Brand. "We're extremely proud that the ultimate American-built sports car with its world-class performance will live on as the iconic image leader for the Dodge brand."
Of course, with Fiat now controlling Chrysler and also owing two Viper competitors - Ferrari and Maserati - the long term prospects for Viper remains clouded. But for now the Viper line will live on and to the delight of its many fans and drivers.
Matthew C. Keegan is a freelance writer who resides in North Carolina. Matt is a contributing writer for Andy's Auto Sport an aftermarket supplier of quality parts including Nissan 240SX exhaust and Nissan 350Z exhaust.
How Far Dodge Apparel Has Come Over The Years
Dodge products have been around a very long time and so has Dodge apparel. In a world where products and fads come and go almost overnight, it is amazing how long Dodge has been able to not only survive, but to thrive. Through depressions, recessions, wars and boom times the venerable nameplate has prevailed. Among one of Detroit's longest running brands, the Dodge name, and more importantly the cars themselves, is known throughout the world.
Though Chrysler is known for many brands it seems that the Dodge line has been the stalwart throughout the different eras. The brand has evolved along with the tastes of the consumer. When Americans were looking for affordable family cars Dodge was there to fill the need. As consumer tastes began to change and utility began taking a backseat to both performance and styling, Dodge brought more choices to the public than most other car companies.
More than anything the performance aspect of the company is probably the biggest factor in the popularity of Dodge apparel. This is because it represents the fondness that the consumer has with the brand. In the sixties Dodge developed some amazingly powerful engines. They were capable of burning off the widest tires in a flurry of smoke and noise that got everyone's heart pumping. Huge engines cranking out astronomical amounts of horsepower got you down the road in the blink of an eye.
Probably the epitome of this was the aptly named General Lee, a modified Dodge Charger used in the television show The Dukes of Hazzard. Known for its bright orange paint job, roof top stars and Confederate flag, the car was arguably the biggest star on the show. Most people watched it every week just to see it perform its amazing stunts. The popularity of the show is so great that it even spawned a remake of the original show for a theatrical release.
Hundreds of copies of this iconic American muscle car were produced across the country. To this day, more than 30 years later, it is still the subject of conversation and boyhood dreams. It is not unusual to see a rendition of the General Lee at a gathering of Mopar enthusiasts anywhere in the country. In an industry that caters to the individual, like the muscle car industry, it is rather unique that people would want to copy such a specific car, but they do and with great attention to detail and authenticity.
When you think about it, it is pretty amazing how integral a vehicle can be to pop culture. From the Volkswagen Beetle to James Bonds' Aston Martin, these cars all evoked a certain feeling. That same feeling is what draws people to the different accessories and products that surround their favorite car brands. It is why you see people of such diverse backgrounds, ethnic groups, and places come together in a special way to share a common interest. Muscle car enthusiasts can identify each other simply based on their shared passion, which is a remarkable thing. So the next time you are walking down the street and you see someone wearing Dodge apparel give them a smile and nod so they know that you share their passion.
About the Author
Sandy Winslow is a writer on many subjects, including car accessories. Dodge apparel can be seen everywhere you go because of what it represents.
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