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Mopar Roadrunner
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Here are some more information for Mopar Roadrunner:

The Plymouth division was created by Chrysler in 1928. The original emblem featured a view of the Mayflower landing at Plymouth Rock, however the name was actually chosen for the Plymouth Binder twine, which was quite popular with farmers, one of the segments of the population Chrysler was hoping to attract. Early in the history of Chrysler, of which Plymouth is a division, the founder of Chrysler Corporation Walter P. Chrysler had taken control of the financially ailing Maxwell-Chalmers car company.

The Maxwell automobile was a part of this package. In a stroke of genius, Chrysler decided to put the Maxwell car to good use. He had been toying with the idea of creating an economy class of vehicles with very attractive priced. The Maxwell car fit in with this plan. The car was soon reworked and renamed the Chrysler 52 model. The low-end market had been previously dominated by Chevrolet and Ford.

While Plymouth vehicles were priced slightly higher than other brands in the same division, the beauty of a Plymouth was that it offered as standard features, its competition lacked. Expanding hydraulic brakes were of these standard features. Consumers at that time felt that stopping the car efficiently was a feature worth paying for!

The Plymouth division was a hit with buyers from the outset; however, it had yet to prove its real worth. This importance would become very apparent entering the 1930's. It was the Plymouth line up that allowed Chrysler to survive the Great Depression and the period immediately after when so many car manufacturers of the time went under.

The forties and fifties were good years for Plymouth. The cars had a reputation for durability, affordability and engineering. The company offered stiff competition for both Chevrolet and Ford. The design department for Chrysler's economy division came up with a forward-looking theme and the advanced styling they engineered was very popular with consumers.

Unfortunately, the sixties were not as kind as the earlier decade had been and Plymouth saw its share of the market quickly eroded. Matters were made when the Plymouth was forced to compete against Dodge, another of Chrysler's divisions. Dodge also marketed lower priced cars, particularly the Dodge Dart. The Dart was had a slant six engine that was incredibly reliable and Plymouth had a difficult time competing. The sixties began a downward spiral that the once popular division would never fully recover.

Through the seventies and eighties, the brand did launch some popular selling vehicles such as the 1981 Reliant and the 1984 Voyager. For a while, it did appear that Plymouth would be able to pull out its slump and turn things around. As the eighties gave way to the nineties however, it was clear that Plymouth was losing more and more of its share of the market to the likes of Pontiac and even Dodge.

The merger between Chrysler and Daimler- Benz proved to be the deathblow for Plymouth. When Daimler began to look at ways to improve sales in the United States market it was clear that either the Plymouth brand or Dodge would have to go. Plymouth did not have any unique models than were not available in other types of Chryslers or Dodges. In addition, while Plymouth dealers sold other types of Chryslers, many Dodge dealerships sold only Dodges. It was this fact that prompted Daimler to give Plymouth the axe. After many long years in the car business, the Plymouth line was officially discontinued in 2001.

Ronnie Tanner is a contributing writer at SW Engines. He writes about used Plymouth engines, used Plymouth transmissions and other industry specific topics.

The Pride of Wearing Mopar Apparel

Few consumer products elicit the fervor like that of Mopar. One way this is manifested is through the wide variety of Mopar apparel that you can see wherever you go. Americans have had a long love affair with the automobile. Some of the earliest fanatics were Mopar enthusiasts. This was largely due to the post-war era and soldiers returning to their everyday lives looking for some thrills. This was best exemplified by the emergence of the hot rod. This evolved into the manufacturers getting on board with the performance trend and creating the muscle cars of the next generation.

NASCAR, with its colorful southern "good old boys" led by the likes of Richard Petty, played a large role in the popularity of Chrysler products. They transformed the line from a stogy Sunday driver to the wildest, highest performing vehicle on both the track and the street. The Plymouth Roadrunner exemplified the evolution of Chrysler with its unique over-the-top styling and immediately recognizable horn that emulated the cartoon character of the same name.

With the evolution of the car, more and more people were drawn to merchandise that represented the brand. Mopar apparel is probably one of the most popular lines because of all the history that it represents. Tracing the origins of the logo back to when mechanics wore it to identify themselves it quickly became fashionable as the branding transcended the product itself. This has happened over and over again and one could argue that it all started with the automotive marketing industry. By wearing Mopar apparel you not only showcase your brand loyalty, but much like the car itself, the clothing becomes an extension of your personality.

A lot has been written on how and why certain cars appeal to certain people. Even psychologists have studied the whys and wherefores as to what goes into the automobile selection process. These studies go beyond marketing and reach further into personality traits, which are sometimes obvious and sometimes not so obvious. You can usually tell just by the way a person carries themselves or dresses what type of vehicle would appeal to them, but that isn't always the case.

That car may tell you more about the person driving it than what they say, how they look, or what kind of job they may have. The popularity of car brands also transcends age and gender. From the youngest of children, to septuagenarian grandmothers, you can spot all kinds of car logos in any shopping mall, or any main street in America.

The Mopar logo lends itself well to the styling and bold statement that the cars they represent make when going down the road. Chrysler has been at the forefront of Mopar style and innovation for the last several years. Their cars have taken styling cues from their most popular models from the 1960s. Both the Challenger and Charger are modern-day examples of the classic Mopar style. So if you have that classic car mentality, then you should find yourself decked in Mopar apparel.

About the Author

Sandy Winslow is a writer on multiple topics, including car accessories. Mopar enthusiasts show their support for the cars they love by sporting Mopar apparel

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Should i get this car?

okay so im getting a first motor vehicle and im a big mopar fan and i am sticking to the a bodies like darts and duster cuz they run a little bit cheaper than the roadrunners and chargers, mind you im on a tigh budget ( under $10,000 only) and i came across this 1967 dodge dart, slant 6 so i will get good fuel milage for a daily driver, and in the future upgrade it, but check the link out and hit me up

http://www.kcclassicauto.com/1967_Dodge_DART_GT-314.html
fyi im a huge fan of dog dish hubcaps, or poverty caps if you will,
does any one consider this car 100% restored?
i dont think anyone would laugh at me, at least there are some people left in this world who apreciate classics, i bet the only muscle car you know are ricers, at least im not compensating a stupid p.o.s. ricer for something

I am a Mopar fan myself. that looks like a nice Dart GT there. 7900 seems a little steep, but not terribly out of line.

I would strongly consider keeping that 225 though. The Leaning Tower of Power can produce more than you realize. I know a guy in Reno that races a Dart with the 225, pulling mid 10s! yes, its bottled, but thats a lotta go for a little dough!

Besides, its such a clean Dart, it would almost be a shame to change it. So its not a 340 car? There is a lot to be said for keeping a car original.

World of Outlaws looks for revenge in Pa.
The rivalry between Pennsylvania sprint car drivers and the World of Outlaws continues this weekend as the World of Outlaws Sprint Car Series heads into Mechanicsburg for the two-day Summer Nationals event. The Outlaws were shut out of victory lane last

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