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Primer Audi
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How many times have you watched a limousine being driven down the road and thought to yourself, "man that sure would be nice to own one". The cost of purchasing one though is the prohibitive factor for most people. There is an affordable option though and that is to turn the car you now own into a stretch limousine by following these simple easy to follow instructions.

Start Taking Your Car Apart

Your going to start by removing all of the interior paneling and seats, down to the point where the car is pretty much bare inside. Next, you will need to climb under your car and remove the drive line and any brake fluid lines that are running up the under carriage.

Cut Your Car in half

Also, you will want to remove any wiring that is running the length of your car both inside and out. Next, remove all of the side windows as well as the doors. Your next step will be to get a saws-all and a pack of new metal cutting blades and saw the car in half.

Head to the Wrecking Yard

Make sure that your cut line avoids any doors for simplicity. Have a friend help you to pull the two halves of your car apart and set them up on blocks. Now head to the wrecking yard and find a car just like yours that you can cut a midsection chunk from.

A Total of Six Doors!

Bring the chunk back and weld it in place. Now you have two extra doors in back, for a total of six doors in your car! Grind and sand down your welding seams, finish them off with bondo and then hit them with a good coat of primer paint.

Easy As Pie!!

Take your drive line to a machine shop, have it extended and start to put your limo back together. Some of your interior panels will fit and some won't, so you are going g to have to do some creative upholstery work. Your also going to need some extra long brake lines and an extended wiring harness. Hit the car with a paint job and you are good to go!

Written by Zena Andersten. Come visit my website for more info on limo companies as well as limos

Shedding Light on Dark Marketing

Dark Marketing is slowly making its way into the advertising lexicon, and for good reason. Rock bands like Nine Inch Nails and burger giant McDonalds have unleashed its brand engagement and reinforcement capabilities with results marketing chiefs can cheer.

But, for many in the industry, the term is still more likely to conjure an image of Darth Vader opening a bag of Cool Ranch Doritos instead of what the concept delivers: legions of brand enthusiasts actively participating in an artfully designed and carefully executed brand marketing campaign that spans countries and continents.

It's powerful stuff.

Here's a brief primer, and, for brands that can, a "how-to-market darkly" checklist.

Let there be Light

Dark Marketing isn't sinister, but it borders on covert. At its core is the alternative reality game (ARG), a complex, creative and purposeful scenario that brings brands to life.

ARGs are interactive narratives that comprise fiction and nonfiction, mystery and detection and scripted and unscripted activities that invite participation. The games unfold on (and are made possible by) multiple forms of traditional and online media. ARGs may use telephones, e-mail, outdoor signage, t-shirts, television, social networks, music, blogs and more to introduce an engaging storyline, motivate behavior, reveal game clues and advance the narrative in ways that hold player interest.

Take, for example, Microsoft's "I Love Bees" campaign used to promote the launch of Halo 2, a hit video game. It's a great illustration of how ARGs go under the radar of traditional marketing to rally consumers to the brand.

Microsoft launched the game by FedEx-ing jars of honey to several Halo players. A few days later, the promotional trailer for Halo 2 referenced a Web site, ilovebees.com/xbox.com. The Web site provided lists of pay phone numbers, GPS coordinates for the phones and times when each listed number would be called, driving the curious to find the phones and answer the calls. The calls delivered additional clues that advanced the ARG, promoted Halo 2 and reinforced the brand.

From the start of the game until its conclusion (with players earning a preview experience of the Halo 2 game), players and observers visited the I Love Bees Web site for updates on the narrative and new clues about the game. Independent Web sites and forums sprang up, generating game theories, conspiracies, storylines and, of course, marketing buzz.

Not for Everyone

ARGs work best for brands with target markets that enjoy the aspects of interactive, social games with online components. Commenting on why "I Love Bees" was so successful for Microsoft, James Hilton, creative director for AKQA, the agency that developed the ARG, said, "It worked well for Xbox because its audience is inclined to investigate further, hack into sites and solve problems." There must be a good fit between the brand, the meaning the brand wishes to communicate, the target market and the story and plot that anchor the ARG.

After determining fit, roll up your sleeves. ARGs demand substantial work -- from initial conception through planning and execution. Further, because the storyline can change depending on response from players, ARGs require agility, quick writing and responsiveness from game architects (known as puppet masters) through the game's conclusion.

Additionally, if player response takes ARGs in unintended directions, marketers charged with tightly controlling brand meaning may find themselves taking unwanted risks.

Finally, compared to some marketing options, an ARG's reach can be small. For example, measures of Audi's success with an ARG referred to reaching 500,000 people. A display ad on the MySpace homepage, for example, could have reached millions. Of course, the attention and involvement components are entirely different for these two examples, and it is important to consider the entire range of benefits and disadvantages associated ARGs and other marketing activities.

Getting to the Dark Side

ARGs engage brand enthusiasts, drive publicity and create buzz. They allow brands to tell their stories creatively, interactively and virally. If you're ready to give one a shot, follow these guidelines:

• Have a story to tell. ARGs are first and foremost an interactive story that should be captivating, dynamic and inviting.
• Ensure that there is a clear match between the brand, the target audience and the notion of an interactive game.
• Plan, plan, and plan more. Begin by assessing how the ARG can facilitate accomplishment of the brand’s marketing goals. Then figure out the back story (the pregame narrative), the primary narrative, and the forward story. Perplex City (http://seasonone.perplexcitystories.com/story.html) offers a detailed overview of its architects' planning process.
• Reveal the story narrative over time using obscure clues and messages that will require player interaction to decipher the scenes.
• Include plot lines that are nonlinear and can be revealed sporadically. The development of the narrative must not be predictable and must not rely on a linear unfolding of events to make sense.
• Design a story that will enhance the sense of reality in the story. Players should not be reminded of the game but should be invited to make the game part of their reality.
• Utilize a variety of media, and carefully design game elements to leverage the characteristics of the delivery medium. Past ARGs have utilized code on T-shirts and posters, Web sites identified in video trailers, posts to blogs, e-mail, text messages and mass media advertising.
• Be prepared to change the direction of the narrative in response to player input and response to past clues and events.
• Commit to the ARG and its management. ARGs take time and continued involvement and management as the story unfolds.
• Consider an agency with ARG experience, including 42 Entertainment, Mind Candy and McKinney & Silver.
• Measure the effectiveness of the ARG based on the objectives for the promotional campaign, not just according to game participation.

As TIVO, iPods and the Internet continue squeezing traditional advertising methods, dark marketing strategies will become a bigger part of the mix.

And for marketers that get it right, this dark side promises plenty of sun. 

©2008 Dr. Tracy L. Tuten

About the Author

Dr. Tracy L. Tuten is Associate Professor of Marketing at Longwood University and the author "Advertising 2.0: Social Media Marketing in a Web 2.0 World." Tuten's research interests include Web-based survey methods, branding and identity, and online advertising. She serves on the editorial review board for Psychology and Marketing.

Is SEM Adhesion Promoter necessary for painting a bumper?

On paintscratch.com, they say you should apply SEM Adhesion Promoter before you apply the primer. I only found this expressed on their site however.

My question-

I am buying an aftermarket front bumper for my audi a4. I am not sure yet whether it is going to be already primed or not.

So-

If it is primed... then SEM Adhesion Promoter would either already be applied... or not applied at all. If it is not applied is it ok to just paint the base coat and clear finish?

If it is not primed yet... is it a good idea or necessary to use SEM Adhesion Promoter?

Any answers to any questions i asked would be helpful.
Thanks

When you get it wash it with soap & water. Then wash with a wax & grease remover (pre-paint cleaner) PPG DX330 or equivalent. If it was already primed, just scuff, re-wipe with the 330, and paint. I've never used adhesion promoter, as long as it is cleaned / prepped correctly.

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