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Primer Scion
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Here are some more information for Primer Scion:

Launching in 2004, Toyota released the Scion line in hopes of gaining the attention of generation

Y. This generation market, consist of more than 75 million people who really do not have an

association to a vehicle brand. In five to ten years, this generation will make up a significant

part of car consumers. The market approach that Toyota has taken, is completely different than

its other line of vehicles.The approach has been to utilize the internet and take an

"underground" marketing approach that isn't mainstream. Toyota has incorporated an interactive

online community to keep and catch the attention of this hip and cutting edge demographic.

The Toyota Scion line is increasing with new models that reflect generation Y lifestyle and taste.

Current models available are the xB,xD,tC and rumors of a xP model thats a mid size truck.

The median age of a Toyota consumer as of February 2007 is 54 years old. Scion's average buyer

age is the lowest in the industry, at 39 years old. Scions have an increasingly post market

accessory bonanza that keeps buyers interested in added new features for their cars. Toyota has

included forty accessories for each vehicle in addition to wheel covers and audio. The after market

will consist of superchargers and drop kits. Scion's R&D team has been relaying its technology to

SEMA (Specialty Equipment Manufacturers' Association) to help produce a robust after market. This

is the first time in Toyota's history that technology was shared outside of the organization.

Scion dealerships are creating environments in which multiple questions posed by consumers can be

met. Its purpose is to let the consumer have the freedom to explore each showroom section at

their own speed.The Scion philosophy is to incorporate sales and marketing together to create a

comforting and simple sales experience.

A Scion showroom includes:

*plasma TV's to highlight vehicle features,

*fabric displays for interior choices

*Accessory display cases

*Information kiosk with printer to save and print customizations

*On site certified Scion sales staff for further guidance

Scion is continuing an experimental marketing approach that emphasis intimate consumer

interaction. All Scion dealerships will be receiving a six day in depth training course across the

country this year. This training is to teach and help the dealerships how to relate with

generation Y personalities. By 2010, this generation will make up forty percent of car consumers.

Scion's are also be marketed with a "pure price", which states the advertised price equals the actual transaction price. This cost applies to accessories, insurance, and finance. The Scion group see's this as a consistent and transparent sale, which gives buyers a sense of trust.

Brandon Mouhot writes on Scions and modified Scions. You can learn more by visiting my blog, Post Your Toyota Scion!

http://toyota-scions.blogspot.com/

Small Car Market Will Look Radically Different by 2011

 

Everyone knows that the US automotive market is in an upheaval as customers shirk big trucks and SUVs for smaller cars and crossover vehicles. In the midst of this sea change, every automaker who sells cars in the US and Canada is in the process of transforming their model lines to bring an even greater number of fuel efficient vehicles our way.

By the time the calendar flips over to 2011, the model line ups for most manufacturers will have been radically changed. Please read on for a primer of what's to come:

General Motors – As the automaker with the most sales as well as the steepest losses, GM is scrambling to change its line up across its eight brands quickly. Expect the Hummer brand to be gone by the time 2011 rolls around, leaving GM with seven brands to work on. The biggest changes will be with its quintessentially American brand, Chevrolet, where the plug-in hybrid Volt will be on the scene, the 45 mpg Cruze will replace the Cobalt, and as yet unnamed Scion like vehicle will also be introduced. Expect some of these changes to spread to Buick, Pontiac, and Saturn.

Toyota – Who would have thought that Toyota would ever be so pummeled? No, the automaker isn't racking up multi-billion dollar losses, but their fleet is too top heavy with trucks and SUVs. Expect Toyota to continue its hybrid dominance, spreading this technology across all model lines.

Ford – Ford has already tipped its hand where the automaker is going, with plans to introduce six European models to the US market. The Fiesta will lead the way followed by an all-new Focus. Expect both Mercury and Lincoln to get some kind of compact cars and get used to the Escape being the Ford brand's best selling SUV.

Nissan – Like Toyota, Nissan needs to concentrate on smaller cars. Unlike Toyota, their sales are doing quite well. Nissan plans to beat GM to the market with its own Chevy Volt type vehicle, perhaps as early as Spring 2010.

Chrysler – The smallest of the Big 3 automakers, Chrysler needs a lot of help to shift production to smaller cars. Fortunately, the automaker will be tapping its relationship with Nissan to get some of that done, but it'll probably take at least one Chinese automaker, Chery Automotive, to help the company deliver a truly small car to the US market.

Honda – Recently passing Chrysler to take over the #4 spot in the US market, Honda's best offering will be here very soon. The Honda Insight, a five passenger hybrid car, will go on sale early in 2009. Priced $3000 less than the Prius, the Insight will deliver 60 mpg and be the leading edge of a number of small, economical models that will dominate Honda within two years time.

Best of the Rest – Look for VW to offer an all-new sedan for the US market by the time its new Chattanooga plant goes online in early 2011. Expect that Kia and Hyundai will increase their small car offerings and at prices below its competition, while Mazda, Mitsubishi, and Subaru overhaul their line ups to incorporate additional gas saving technologies.

Ultimately, the consumer will be the winner when the new cars come to the market. Even if gas prices spike upwards, many drivers will find that turning in their late model cars for a new compact will pay off quicker then they think. Cars offering exceptional fuel economy and costing less to run.

 

About the Author

Matthew C. Keegan is a freelance writer who resides in Cary, North Carolina. Matt provides magazine, web content, and article writing services to clients all over the world by serving the automotive, human interest, and business communities. Matthew Keegan | Musings is his personal weblog.

does the 2011 scion xb have differnt spoiler than a 2008?

im looking into buying this spoiler for my scion xb 2011
http://cgi.ebay.com/ebaymotors/Scion-XB-08-10-Factory-OEM-Style-Spoiler-PRIMER-_W0QQcmdZViewItemQQfitsZMakeQ3aScionQ7cModelQ3axBQQhashZitem5d2af680b2QQitemZ400152756402QQptZMotorsQ5fCarQ5fTruckQ5fPartsQ5fAccessories

but im still not sure if the 2011 have a new type of spoiler or its the same as this one

Even if it has a different style, the mounting points should be the same because the 2011 body style hasn't changed.

Don't forget that Spoiler is primered. You'll have to get it painted the same color as your Car.

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