Dragonfly Exterior Parts

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Trim Slk
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Did that headline get your attention? It certainly got mine! But what if we changed the headline to read:

"Free Mercedes SLK 350 Brochure, Just Drop By."

No, that one doesn't really get me excited. Does it for you? What's the difference?

Free offers are one of the best ways to get your company or product or service noticed. They can create instant buzz for little cost. But they have to be done the right way; otherwise you'll see your efforts backfire.

Here are 7 No Fail Rules of Running a Successful Free Offer

1. The Rule of Dollar Value. The offer has to be something that that has a dollar valued attached to it. Case in point, Denny's recently ran a campaign for free Grand Slam breakfast for everyone in America. The value of a Grand Slam is approximately $5.99. Millions of people waited in line at Denny's Restaurants all over the country to take them up on their offer. Denny's said their promotion was a huge success. According to one of the Denny's managers, "Free freaks people out; they call and say, 'What's the catch?'" And Denny's thinks that by "freaking people out" in a good way, it will keep them coming back for more.

2. The Rule of Desire.It has to be something that customers want, and wouldn't be able to get unless they paid for it themselves. Good examples include free Kindle books for Kindle owners at Amazon.com or free MP3 downloads from Napster.com.

3. The Rule of Relevance.One way to make sure that your offer is something that people want is that it has relevance to what's going on right now or what's popular. Dunkin' Donuts gave away free iced coffee in May and experienced great success. Would they have done so if they would have given away hot chocolate instead? The question to ask yourself is what is relevant in the market right now? What are people talking about? Then tailor your free offer to address that.

4. The Rule of No Strings Attached. For free to work, it has to be 100% absolutely free. As customers, we are weary and cynical. We don't know who you are yet, and we don't trust you yet either. Give us a chance to trust you by giving something away that won't require us to sign up or opt in. If you've followed all of the other tips above, it's highly likely we'll tell others and we'll come back to see what else you have. David Meerman Scott, Author of the "Word Wide Rave," gives away a free eBook on his website WebInkNow. It's definitely worked for him as his new book, "World Wide Rave" is one of the top sellers on Amazon.com. Scott believes that the purpose of free is not to generate sales leads but to create positive buzz about you, your product, or service.

5. The Rule of Taste: The freebie should only be a taste of what you have to offer, not necessarily the whole meal. Costco is very successful with this sampling strategy. In fact people will go to Costco on Saturdays just to get the free samples, which are so plentiful they can easily score a "free lunch!" Costco doesn't seem to mind. You know why? Because it works! How many times have you tried a new food at Costco and ended up purchasing a whole package?

6. The Rule of Limited Time: Customers who go to Costco know that the free samples are only given out on weekends. They make sure they are there to get them or they will miss out. Denny's free Grand Slam was only good for one day. Having an expiration date or a limited supply will create urgency that creates buzz and also will motivate people to take action right away.

7. The Rule of the Right People: Have you ever noticed how much free stuff celebrities get even though they can easily afford to buy the stuff themselves? That's because they are influential. Other people see what they are wearing or using and want to follow suit. If a celebrity likes something, they may also spread the word. Oprah 's Book Club is a case in point.

According to Andy Sernovitz, in his book "Word of Mouth Marketing" you've got to identify the "Talkers," that is those people who by nature enjoy spreading the word and will spread the word about you. So who are talkers? Talkers are people that naturally use your product or service. A celebrity may not be the best talker for your business. For example, if you own a retail store that specializes in organic clothing, a talker might be a well known blogger or journalist who specializes in that area.

Many business owners miss out on the buzz they can create, or even create negative buzz by doing free offers the wrong way. Don't let this be you, by following the 7 No Fail Rules of Running a Free Offer, you'll be well on your way to creating buzz for your business!

Wendy Nelson Kenney is the Crazed Creator of 23Kazoos.com, an organic marketing company that teaches business owners how to build buzz for their business, through social media, public relations and new media. She can be reached at Buzz@23Kazoos.com

If you like this post, feel free repost on your blog or on Twitter, giving credit where credit is due and a link back to http://23kazoos.wordpress.com

Follow me on Twitter: @23Kazoos

Buying A Used Sports Convertible

The Market

Convertible motoring often imposes a whole bunch of compromises, but if you want to have your cake and eat it too a four seater sports convertible offer a modicum of practicality as well as style and wind-in-the-hair motoring. We're talking here about drop-tops from BMW, Audi, Saab, Volvo and Mercedes: yes, the classy ones you thought you couldn't afford.

But hold on. If you had a tight budget in mind, you were probably thinking of something else. Sure enough, there are two other mainstream sectors in the drop-top category (Roadsters and Affordable hatchback-based Cabriolets) - but you need to know that both have their drawbacks.

Roadsters like, say the MGF or Mazda's MX-5, are two seater-only cars with very little luggage space and hard ride set-ups. Best in other words, to buy one as a second or third car for when the sun comes out. Affordable hatchback-based Cabriolets (like, say, open-topped versions of the VW Golf or Renault Megane) in contrast, are a lot more practical but are often poorly built and dire to drive. Though they come with rear seats, these are usually too small for adults for all but the shortest journeys. Boot space also remains quite limited.

As you might imagine, there's a big difference between basing your convertible or cabriolet design on a small, cheap shopping car and building it down to a price. Or basing it on a platform either purpose-designed for open-topped motoring or built to support a quality sports coupe or a much larger prestige executive car. Models like these are the kind we'll be examining here.

Though cars of this kind are undeniably costly to buy and run, they do come with many advantages. Their market status demands a far high level of build quality - so you can buy an older, higher mileage example with much more confidence. Choose the right one and you can get yourself a true four-seater too. Plus, the engines on offer mean that you can get much of the performance (if not the handling) you'd find in a Roadster with much of the practicality we all need in an everyday car.

Finally, because vehicles in this sector are so easy to use everyday, most of them will have been constantly driven. This means you won't have to worry about whether the car you're considering might have been garaged for nine months of the year, with all the attendant problems inherent in such a sedentary way of life.

Of course, there are cross-over cars from other sectors. You could, at a pinch, have included a Mercedes SLK, a Porsche Boxster or a BMW Z3 in this category - and you may want to: the build quality you can expect certainly won't disappoint. We haven't because they're compact, purpose-designed two seater-only Roadsters. Such nuances may well not matter to you and if so, by all means widen your search.

It's also worth pointing out that you could consider much older versions of exotic Convertibles like the Porsche 911 or a Mercedes SL as an alternative to cars in the ‘Desirable but Pricey' section. These are tempting but likely to come with big bills. Your call….

Cheap & Cheerful

If you're spending this sort of money, you can run to something a little more elegant. A nice, E36 BMW 3 Series Convertible, or, as an alternative, a later Audi Cabriolet are well worth a look. Six cylinder cars are the most desirable options here.

If you want something with a slightly sportier feel, try a Toyota Celica Convertible or, better still, an Alfa Romeo Spider. The Italian car looks and sounds gorgeous, though for most buyers, there will only be the one 2.0-litre Twinspark engine choice. If you're feeling really adventurous and can cope with the occasional hiccup, you could even chance your arm on an early Maserati Biturbo Spyder.

Affordable Mid-Rangers

Where to start? There's a lot that's pretty nice at this level. Those in search of a true four-seater often start with a Mk 3 (E46 series) BMW 3 Series or a Saab 9-3 Convertible. Other options that are well worth a look include the Audi A4 Cabriolet, the Volvo C70 Convertible and the Mercedes CLK Cabriolet. Jaguar's XK is more of a sports car than the others with restricted interior space but those timeless sleek looks may well appeal. Desirable But Potentially Pricey

If you're looking for something a bit plusher there are some mouthwatering options. BMW's 6 Series Convertible is one to look out for, with early 630i models looking particularly good value. The Mercedes SL has long been one of our favourites in this sector and the SL500 is the definitive version. Decent examples aren't too hard to track down and the 2008 facelift of the SL should see quite a few used cars in the dealer network. The same goes for the latest BMW 3 Series with the folding tintop. The Porsche 911 Cabriolet leaves us rather cold as does the Lexus SC430 but if you really want to push the boat out, nothing has quite the same presence as a Bentley Continental GTC. With a six-litre engine and 552bhp to play with, it's a very special piece of machinery. Relatively strong value from new, used examples are still rather sought after and with good reason. What To Look For

All the usual Convertible buying rules apply. Insist upon a full service history, try and buy from a dealer or a specialist and get an independent AA or RAC check carried out on the car in question and look out for botched accident repairs. Parts of course on prestige cars like these are astronomically expensive, so anything you find out is going to help you a great deal in the final price negotiation. Little pieces of interior trim are unbelievably pricey to get fixed and, as for electric hood mechanisms, well, you don't want to know.

Leaky hoods are an obvious issue to consider, something often evidenced by damp carpets: try building a trip to the car wash into your test drive to put the rag top under some serious duress. If the car you're looking at hasn't got an alarm, budget for one: you'll need it. Cars like these are a magnet for the light-fingered. Many cars will have been broken into as well and may have suffered slashed roofs: look carefully for signs of repair corner-cutting. Other issues? Well, you might find rust on hard-used models, along with kerbed wheels and hood tears.

About the Author

By Author Jonathan Crouch. Anybody thinking how can I sell my car for cash should visit the UK's cash for cars comparison site www.dealerbid.co.uk

Can anyone recommend a site that sells Carbon Fiber Dash boards?

I am thinking about buying a 2001(?) SLK 230 From someone. I has this aluminum trim in it that looks like one of those old Stickers you get from a bubblgum machine, I looks bad. I would like to replace it with a Nice carbon fiber or something. Can anyone recommend a site?

the best out there http://www.exoticwooddash.com/

EXCLUSIVE: 00R Drives The SL550 Night Edition - Is The Designo Program All THAT Special?
Isn't it amazing what a set of proper wheels can do for a vehicle? It is like the cherry on top of a sundae, it just makes it look so right. But when it comes to a set of rims, in some cases it can turn out miserably wrong.

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