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"Sensible" design allows us to think about a problem from a new perspective and generate more ideas. When we're talking about a concept, we think about how we want the product to taste, smell, look, feel, and sound. As important, we should think about how we don't want the product to taste, smell, look, feel, and sound.

By using the tool of sensible design, we are able to extract ideas from each sense, think about the effects of each sense on the concept, and generate ideas that were previously overlooked. Thinking about a product, a concept, an idea, or an event from the perspective of their senses shakes your brain up a little bit.

Try thinking about your problem, product, business, or service from the perspective of your senses.

What if you were going to start a Cluster Balloon Ride company? This is where you tie a bunch of helium balloons to a harness and fee fly. I have a fiend that does exactly that.

What would you want your customers to experience? What senses do you want to evoke?

Now, tackle your biggest problem with the same approach. What did you discover?

Car manufacturers understand the power of the senses. Eighty-six percent of consumers are attracted to the "new car smell." What most people don't know is that the smell is manufactured. New car smell comes in an aerosol container and is sprayed into each car's cabin before it leaves the factory. When Rolls Royce learned that consumers didn't like their new scent as much as the old, they went to work recreating the "original" smell of the automobile, using the 1965 model as a prototype.

Consumers have said that sound is another important aspect of an automobile. In fact, 44% of consumers say that the sound of a car is more important than the design. The makers of the Acura TSX have actually artificially generated the "perfect closing" sound of their doors using vibrations generated by electric impulses in the door.

Do not be afraid to try an unconventional approach to your issues. Creativity doesn't require genius, and your idea doesn't have to be revolutionary. Sensible design allows innovators to take their product to the next level and harness the power of the senses.

Mark L. Fox
http://www.davinciandthe40answers.com
http://www.slyasafox.com
info@slyasafox.com
801-779-0603

Are There Any Great, New Mining Stocks Left?

StockInterview: Let's get the cold spots out of the way so investors are forewarned about which countries to avoid.

Lawrence Roulston:
A lot of the (mining) companies that went overseas in decades back are recognizing the political difficulties with dealing in some jurisdictions. These include places like Indonesia, Columbia, and several of the African countries, such as Congo, Sudan and Eritrea. All of those places where there are great geological prospects, but are more and more risky to deal in. I think some of that mining is coming back closer to home, which is right here in Canada.

StockInterview: So Canada is on your "favorite countries" list?

Lawrence Roulston:
At the very top of the list would be Canada. As of right now, taking into account the geological potential, political situation, infrastructure and all the other issues, I would (highly) rate Canada and British Columbia. They have had decades of work. But for the last decade, there hasn't been very much going on. The companies are just coming back and picking up with what's been going on. Similarly, Ontario, Quebec - tremendous geological potential - and it's been kind of ignored for a long time. Canada is now the most important place in the world for diamonds, representing 50 percent on exploration spending for diamonds.

StockInterview: Is there a specific mineral or metal that makes Canada especially appealing?

Lawrence Roulston:
It's the whole gambit. Canada has always been one of the top metal producers, and it's coming back to life. Of course, gold is at the top of the list, but also base metals and uranium. The Athabasca Basin in northern Saskatchewan is far and away the most important area to be looking at, geologically. It's currently the biggest source of uranium and contains the highest grade deposit. There are other uranium prospective areas in Canada that are just emerging. The Thelon Basin in the Northwest Territories, north of the Athabasca Basin, is very similar, geologically, to the Athabasca Basin. It had some work done in the 1970s, and it's been pretty much ignored until very recently. Going a little further north to Hornby Basin, it is a similar kind of situation. In Labrador, the central mineral belt is just emerging as a very important place to be looking for uranium.

StockInterview: Do you have any favorite companies, which you are following and which have good prospects?

Lawrence Roulston:
NovaGold Resources (TSX: NG; Amex: NG), for example, with the Galore Creek. It's a billion ton deposit with enormous metal content. (Editor's Note: Galore Creek has been called one of the largest and highest grade undeveloped porphyry-related gold-silver-copper deposits in North America.)

StockInterview: What is another of your favorite areas, which has gone largely undetected during this bull market?

Lawrence Roulston:
Nevada would be at the top of the list of anywhere in the world to be working and Alaska right behind it. There is huge potential in Alaska. Mining companies have only scratched the surface of exploration up there. Two of the largest metal deposits in the world are in Alaska. These are both discoveries going back decades, but work over the last couple of years has brought them to the point where they're now recognized as among the largest metal deposits in the world: Donlin Creek, a 25-plus million ounce gold deposit, and the Pebble deposit, held by Northern Dynasty (TSX: NDM). The Pebble deposit is significantly larger than, and of comparable grade to, Ivanhoe's (NYSE: IVN) Oyu Tolgoi (copper-gold) deposit in Mongolia. (Editor's Note: The Donlin Creek project is a joint venture between NovaGold and Barrick Gold.)

StockInterview: Anywhere else in the world where you can find a great, but still "new" resource investment opportunity, in light of how hard the commodities bull has been stampeding the past few years?

Lawrence Roulston:
Often the better value to be had, or the better opportunity, is in being a little bit out of step with the crowd. One of the areas offering some outstanding opportunities is China.
China has done a tremendous amount of geological work, over the last few decades, but all from the perspective of finding, and then quickly developing, small deposits. There has been very little effort devoted to taking a bigger picture type look at China. The companies that have been able to take a kind of bigger picture look at China have begun to develop what I think are going to be some pretty spectacular results over time.

StockInterview: Isn't it tough, though, doing business in China?

Lawrence Roulston:
There is still a perception out there that China is a difficult place to do business. Most people from the west walk into China cold and try to do a deal. It would be impossible for them. But, for western companies that are able to team up with groups that are well established within China - so that they're able to find their way through the system over there - then there are outstanding opportunities. There are mountains of geological information - all in Chinese, of course. You've got to be able to work within that system and get the information, know how to put the deals together.

StockInterview: What do you mean by "knowing how to put the deals together?"

Lawrence Roulston:
If I was to go over to China and try to do a deal to get access to a coalbed methane property, I wouldn't have a clue about how to begin. On the other hand, I could walk into the Petroleum Club in Calgary, and meet a half dozen guys and talk to them. I could build on my leads, and probably in a day be talking about a deal. When you go into China, unless you have somebody on your team that can get into the system and deal with the people, because of language issues, cultural issues and just having access to the information and knowing what sort of terms that they might be looking for... It's a different culture from every perspective, and not the least of which is a different way of doing business.

StockInterview: In your April issue, you recommended one company, which overcame those hurdles, meets your criteria and already has a coalbed methane deal in China.

Lawrence Roulston:
Pacific Asia China Energy (TSX: PCE) established connections in China. They can draw on their contacts and their network. They can get into see the right people, where they can actually talk seriously about doing deals, and have an enormous leg up over somebody that walked in cold and tried to establish and build contacts and put a deal together. I think it is an absolutely outstanding opportunity that they've seized on.

StockInterview: There are many coalbed methane opportunities in Alberta. Why look to China?

Lawrence Roulston:
One of the things that makes China interesting is the entry cost to get into a coalbed methane (CBM) play in China is fairly modest. For example, to go to Alberta, or anywhere in the United States, and get access to the exploration rights, or exploitation rights, is enormously expensive. In China, they walked in and, for a fairly modest up-front commitment, obtained a control position in a CBM prospect.

StockInterview: How does Pacific Asia China Energy's coalbed methane property in Guizhou, China rate against other coalbed methane plays?

Lawrence Roulston:
I think it's an outstanding opportunity. Chinese government agencies have done an enormous amount of work at delineating the coal. To be able to step into that amount of data as a starting point to build up their CBM resource? The bottom line is that they're not out there looking for coal. They know exactly where the material is, and they're able to quickly start defining the issues like recoverability. They're drilling in order to establish the basic physical parameters of the flow rates and the content within the coal. I think the companies which are able to effectively exploit the CBM technology in China are going to be the pioneers in that area.

StockInterview: To Americans, any business in China might appear to be "pioneering," since most of still think of China as a third world country.

Lawrence Roulston:
I've been to China many times and I've been to parts of China where most people, as tourists, would never get anywhere near, because I go there to look at mineral exploration projects and mining projects. I've been to every corner of the country as well as the major cities. What I see happening everywhere I go is a pace of development that I've never seen anywhere else in my life, anywhere in the world. That is, 1.3 billion people are going from a basically rural farm-based economy to a modern industrial economy at a pace that has just never before been conceived.

StockInterview: How do you quantify that?

Lawrence Roulston:
This is a number that most people won't get, and you won't get until you've been over there and have seen it. There are 300 million people in China that are already well into the middle class. By middle class, I am comparing (the Chinese middle class) to the same absolute standards as we would apply in Canada or the United States in terms of dollars in your bank account, value of your house and your car, and everything else. There are 300 million people that have already achieved that status, which is more than the people at that status in North America. There are another 1 billion people who are busting their butts to get to that level.

StockInterview: But isn't the rest of the world's rural population just as industrious and ambitious?

Lawrence Roulston:
I've been in Africa, the Middle East, Asia and Latin America. If you go into any of those areas and you walk into the small towns, a lot of people are sitting around drinking coffee, crying the blues and complaining about how terrible life is. Go into a similar area in China, and the people are out working in the fields. In the middle of winter, they're fixing up their fences, the dams and terraces, and clearing rocks, removing trees and stuff like that. It's a high level of industry I've never seen in any other part of the world. So it goes from that ground level right up to the entrepreneurs, and the guys who are building the high rise condominium complexes in Shanghai.

StockInterview: How long will it take before American investors realize the impact China has on the global economy?

Lawrence Roulston:
It's going to happen in a gradual way. I think those that keep their heads buried in the sand are going to get left behind as the world pulls ahead. I would suggest any investor in any company ask the question of the company: "Is that company involved in some way in China?" There are a lot of North American companies that have a very significant presence in China in terms of doing business over there, of getting established, of selling products or manufacturing products in China.

StockInterview: Why is China so important with regards to this commodities bull market, and are there still opportunities for investors?

Lawrence Roulston:
There is a lot of geological potential, and there is the perception that it's difficult. Therefore, there isn't yet a big crowd of people over there chasing after deals. The flip side of it is that China and its neighbors in southeast Asia, representing 3 billion people, are going through the modern industrialization process. That is going to continue to create a massive demand for metals for, I believe, a decade or probably even a couple of decades into the future.

StockInterview: And most likely, the U.S. investor is going to be left behind or the last one into the pond?

Lawrence Roulston:
The bottom line is that Americans tend to be more inward focused. The other evening I was having dinner with an oil man from Texas who had spent a lot of time in China. He had seen China first hand and was very bullish. I asked him, "How many of your countrymen do you think really get it about China?" And he responded, "Oh, about five." Then he said, "Congress doesn't get it, investors don't get it and the man in the street doesn't get it." Americans just don't understand what's happening over there yet.

About the Author

James Finch contributes to StockInterview.com and other publications. Read the rest of this interview and sign up for your free subscription to articles by James Finch by visiting
StockInterview.com

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The bigger question is; Where are you located?

Crude prices jump as Bernanke says recovery on track; oil supplies fall more than expected
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